PRESS START
Let’s build your marketing blueprint.
At Caring Marketing, we specialize in helping clients determine where to begin their marketing efforts. With your help, we’ll define what makes you different and how best to tell your customers. We’ll prioritize. Strategize. Then we’ll create a marketing plan with you as our guide.
It’s easy to pick tactics.
A social media campaign grabs attention in the marketplace—and some marketers put time and money into one for their own brand. It’s tempting to jump to tactics you’ve seen before, but plans like these tend to fail because they’re not really plans at all—just aimless actions.
We grow ideas the hard way.
At Caring Marketing, we do the work. We study your competitors, your numbers and the business landscape. We learn your goals by heart (and help define them further). Because we know that real innovation comes from ideas fueled with insights. And that tactics borne of true insights can move mountains for your business. We help make the cash register ring, the people vote, the prospects sign up, and put “butts in seats” (a technical term) for you.
NICE TO MEET YOU
More than 20 years ago, professor and seasoned marketer Paul Carringer started Caring Marketing Solutions with a unique perspective. That a brand is more than a logo—it’s a voice that tells consumers the ever-evolving story of your company. His clients had to have more than casual conversations, they needed to get things done with the help of their agency.
Meet today's team.
Paul Carringer
Chief Strategy Officer MBA, Ph.D
Communications professionals around the country started in classrooms with Paul Carringer—advertising, PR and web marketing instructor, at Columbus State Community College, Franklin University and Ohio Dominican University. Paul’s vast production expertise spans audio, video, live events and everything between. He’s the founder of Caring Marketing Solutions and the mastermind behind each tenacious client team.
Kristen Vitartas
Digital Marketing Manager
Kristen’s background in Public Relations and Organizational Communications made her a superstar in the nonprofit worlds of the financial and healthcare industries. Today at Caring Marketing Solutions, she crafts strategies to promote client news, events and trending industry updates via social media and PR channels. Kristen also serves on the website committee of PRSA’s Central Ohio Chapter.
Denise Clark
Senior Public Relations Manager
From agricultural to nonprofit, from start-ups to Fortune 500 companies, Denise has been providing communications counsel and strategy to a variety of clients for over 25 years. Her deep breadth of experience in a variety of industries and situations allows her to ask the right questions to develop the right communications strategies for each client. Denise currently serves on the board of the Clintonville Beechwold Community Resources Center. She has also served on the board of the Historic Green Lawn Cemetery and is past president of the Central Ohio Public Relations Society and East Central District of the Public Relations Society.
Steve Johnston
Chief Marketing Officer
R. Steven Johnston has a national reputation in marketing communications, thanks to years as an ad agency executive and client-side marketer as Vice President of Nationwide Insurance Marketing. At Caring Marketing Solutions, Steve brings his expertise to our market research, metrics, program planning and media strategy practices. He currently serves on the Marketing, Integrated Media & Technology advisory board for Columbus State Community College and he is the Chairman for the OPRS (Ohio Presbyterian Retirement Services) board.
Marlene Walton
Media Buyer
Marlene brings our clients media success by working as a partner and trusted advisor with each one. Thirty years of experience have taught her the value of strategic thinking in media planning and buying. Like everyone at CMS, she digs in to understand client and customer needs before she develops a customized media plan. Our clients love to say that that Marlene invests their dollars as if they were her own.
Natalie Kompa
Public Relations Strategist
Whether it’s strategy for the newest start-up or one of the nation’s most revered brands, Natalie Kompa has been there, done that. Her affinity for engagement strategies that link brands with stakeholders, help companies better tell their stories. In addition to working with Caring clients, she teaches PR at a local college. Natalie has a BA, an MBA and an APR (Accredited in Public Relations).