OUR WORK
MAKES US
DIFFERENT.

Cock‘n Bull Premium Sodas

The Backstory

When the Moscow Mule made a comeback across bars in America, Cock‘n Bull (CNB) Premium Sodas seized the chance to promote its Ginger Beer—the original Mule mixer—to distributors and food-brokers everywhere. Caring Marketing helped CNB elevate their brand with a re-designed website that offered up-to-date brand information to both consumers and B2B audiences. The brand resurgence also included PR and advertising support.

Services Provided:

• Marketing consultation
• Public Relations
• Event management: Launch party
• Advertising
• Photography
• Website development
• Copy writing

Sample Video:

Nationwide Arena

The Backstory

When an NHL expansion team came to Ohio, the Arena District was born in downtown Columbus. Caring Marketing worked with area building owners and partners to brand the arena and surrounding district. It began with a series of logos, tag lines and positioning statements—then moved into entertainment and event promotion for the district.

Services Provided:

• Marketing consultation
• Logo and branding
• Creative messaging consultation
• Public Relations
• Media tour management
• Advertising
• Media buying
• Market research
• Print production
• Radio production
• Video production
• Copy writing and management

Hampton Inn and Suites

The Backstory

The design and build-out of the Hampton Inn and Suites in Columbus’ Arena District had been challenging—but hopes were high that it could be a cornerstone of the entertainment and convention district near the arena. Our team at Caring Marketing reached out to audiences from developers to convention planners to generate pre-opening bookings, media coverage and a successful grand opening event.

Services Provided:

• Marketing consultation
• Creative messaging consultation
• Public Relations
• Media tour management
• Event planning
• Event talent management
• Political and governmental agency consulting
• Advertising
• Media buying
• Market research
• Radio production
• Video production
• Copy writing and management

Escalante

The Backstory

Northwestern Arizona is home to Escalante, a luxury home development, just off historic Route 66. Our Caring Marketing team worked with the community developer to market homes and lots just a stone’s throw from a unique wildlife park and old-west attractions. As part of the work, we also created a grand-opening, preservation-themed event.

Services Provided:

• Marketing consultation
• Creative messaging consultation
• Public Relations
• Media tour management
• Event planning
• Event talent management
• Political and governmental agency consulting
• Advertising
• Media buying
• Market research
• Print, radio and television production
• Video production
• Copy writing and management

Ohio Chamber and Independent Political Campaigns

The Backstory

At Caring Marketing, we know how to reach Ohio voters during key election cycles. We do it by crafting messages that connect directly to the target audiences of Ohio House and Senate candidates as well as PAC initiatives. We’ve made a name for ourselves in the political arena with budget-conscious strategic media planning, buying and auditing.

Services Provided:

• Media buying
• Media monitoring
• Creative development
• Copy writing
• Radio Production
• Video/ Television Production

Greater Columbus Sister Cities International

The Backstory

The Greater Columbus Sister Cities International (GCSCI) organization and its relationship with Caring Marketing started with the naming of Dr. Paul Carringer as a running ambassador to Dresden, Germany, in 2012. Since then, Dr. Carringer has represented the Nationwide Children’s Hospital Columbus Marathon and the GCSCI at events in Hefei, China (2015 and 2016) and Curitiba, Brazil (2016), in addition to a second visit to Dresden (2016).

Dr. Carringer was nominated to serve on the board of the GCSCI in 2016. As a part of his service, he chairs the Marketing Communication subcommittee. Through this service, the creation and placement of several videos has been completed. These videos introduce the organization to its prospective partners as well as highlight the leadership of its “Global Partner” organizations.

Services Provided:

• Marketing consultation
• Public Relations/Earned media
• Digital advertising
• Mobile advertising
• Market research

Sample Videos:

Pacer Health

The Backstory

What started as a running project for the marathon pacing work of our company president has grown into a global marketing program for this health and fitness app development company. Based in Beijing, China, Pacer Health has one of the most downloaded health and fitness apps in both the Apple and Android ecosystems.

The Caring team started its work with Pacer Health by connecting its story with media outlets to tell this story of helping people have better lives through exercise and better living. Today, we function as an extension of the internal marketing department for Pacer. We develop top-to-bottom strategies that speak to their audiences—both demographically and geographically. We dig deep into research. Then plan and implement the paid and earned media that’s helped fuel their explosive growth.

Services Provided:

• Marketing consultation
• Public Relations/Earned media
• Digital advertising
• Mobile advertising
  Event management: MarathonPacing.com and the Sunburst Running events
• Market research

Sample Article Placement:

• Runner's World names Pacer Pedometer a "Best Apps for Runners"
• Read "Pedometer app aims to connect the fitness community" in CityScene magazine