OUR WORK
MAKES US
DIFFERENT.

here’s how we do it.

CASE STUDIES

Buckeye Health Plan

Cock‘n Bull Premium Sodas

Nationwide Arena

Hampton Inn and Suites

Escalante

Ohio Chamber of Commerce

Buckeye Health Plan

The Backstory

What started as a marketing consultation project has grown into a multi-year relationship with one of the largest Ohio managed care providers of Medicaid. Today, we function as an extension of the internal marketing department for Buckeye. We develop top-to-bottom strategies that speak to their audiences—both demographically and geographically. We dig deep into research. Then plan and implement the paid and earned media that’s helped fuel their explosive growth.

Services Provided:

Marketing consultation
Branding implementation
Public Relations/Earned media
SEM
Digital advertising
Mobile advertising
Event management: Project Purple, State Fair Partners Tent, Teen Summit
Advertising
Media buying
Market research
Radio production
Video production (see Buckeye's YouTube channel for our work)

Sample Video:

Cock‘n Bull Premium Sodas

The Backstory

When the Moscow Mule made a comeback across bars in America, Cock‘n Bull (CNB) Premium Sodas seized the chance to promote its Ginger Beer—the original Mule mixer—to distributors and food-brokers everywhere. Caring Marketing helped CNB elevate their brand with a re-designed website that offered up-to-date brand information to both consumers and B2B audiences. The brand resurgence also included PR and advertising support.

Services Provided:

Marketing consultation
Public Relations
Event management: Launch party
Advertising
Photography
Website development
Copy writing

Nationwide Arena

The Backstory

When an NHL expansion team came to Ohio, the Arena District was born in downtown Columbus. Caring Marketing worked with area building owners and partners to brand the arena and surrounding district. It began with a series of logos, tag lines and positioning statements—then moved into entertainment and event promotion for the district.

Services Provided:

Marketing consultation
Logo and branding
Creative messaging consultation
Public Relations
Media tour management
Advertising
Media buying
Market research
Print production
Radio production
Video production
Copy writing and management

Hampton Inn and Suites

The Backstory

The design and build-out of the Hampton Inn and Suites in Columbus’ Arena District had been challenging—but hopes were high that it could be a cornerstone of the entertainment and convention district near the arena. Our team at Caring Marketing reached out to audiences from developers to convention planners to generate pre-opening bookings, media coverage and a successful grand opening event.

Services Provided:

Marketing consultation
Creative messaging consultation
Public Relations
Media tour management
Event planning
Event talent management
Political and governmental agency consulting
Advertising
Media buying
Market research
Radio production
Video production
Copy writing and management

Escalante

The Backstory

Northwestern Arizona is home to Escalante, a luxury home development, just off historic Route 66. Our Caring Marketing team worked with the community developer to market homes and lots just a stone’s throw from a unique wildlife park and old-west attractions. As part of the work, we also created a grand-opening, preservation-themed event.

Services Provided:

Marketing consultation
Creative messaging consultation
Public Relations
Media tour management
Event planning
Event talent management
Political and governmental agency consulting
Advertising
Media buying
Market research
Print, radio and television production
Video production
Copy writing and management

Ohio Chamber of Commerce

Ohio Chamber and Independent Political Campaigns

The Backstory

At Caring Marketing, we know how to reach Ohio voters during key election cycles. We do it by crafting messages that connect directly to the target audiences of Ohio House and Senate candidates as well as PAC initiatives. We’ve made a name for ourselves in the political arena with budget-conscious strategic media planning, buying and auditing.

Services Provided:

Media buying
Media monitoring
Creative development
Copy writing
Radio Production
Video/ Television Production

OUR WORK MAKES US DIFFERENT.

here’s how we do it.

CASE STUDIES

Buckeye Health Plan

The Backstory

Services Provided:

Sample Video:

OUR WORK
MAKES US
DIFFERENT.